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In 1906, William J. Riley founded the ''New Balance Arch Support Company'' in Boston, USA. Later, the entrepreneur Jim Davis bought the company and created the brand's current logo. The fact of becoming one of the reference brands in the sneaker sector is due to the launch of the NB 320 model. Today, they have managed to position themselves notoriously in streetwear fashion largely due to the comfort, comfort and elegance they offer.